How effective was your research into similar magazines and relevant target audiences?
I believe that the research I conducted was very effective; it gave me a clear perspective of what I should and what I shouldn't include in the particular genre. By looking at examples of alternative music magazines online, I had a clear view of what type of fonts are acceptable to use, main images, sub text, anchorage text and the content inside. My research into other target audiences was also extremely effective. This was because it informed me about the type of content that a select audience would like to read. My target audience was females between the ages of 16 and 23. However because the genre of my magazine was alternate music, I had to think carefully about what to include in my magazine. Incorporating elements from the main features of what general female readers would like and what the select group of female readers would like. This is why I used an attractive singer on the front cover which many women will aspire to be like, but also to keep my magazine original and creative in design.
What did you learn from your research into these two areas? In what ways did this shape the creation of your magazine?
From doing research into similar magazines and relevant target audience, I personally felt that I learnt a considerable amount of information about how different groups of people like to have different content in magazines. My age group is considered young in the magazine industry. I included a minimalist design and a monotone colour scheme. I did this to attract in my main target audience, Who would be drawn into a magazine that will look a little different from many other magazines. Lana Del Rey is on the front cover of my magazine as she is very influential in the alternate music industry and many people have heard of her. She is also a role model for many young women. My contents page is based off a issue of NME that I read and I put in my monotone theme.
What creative decisions did you have to make at the different stages of your magazine production?
Initially I made many changes, especially throughout the drafting process. To begin with I had to make a choice of what colour schemes that I wanted to use throughout my magazine. This is obviously a paramount step in terms of what my magazine would look like as a finished object. I kept on switching between different colour schemes until I finally decided that I wanted a monotone colour scheme. Then I had to decide who I wanted on my front cover. I immediately knew that I wanted Lana Del Rey as I already knew a lot about her particular style and I love her laid back sixties style. I then had to decide on the title for my magazine. Originally I had planned to have my title as 'Atlantic' but then later changed it to 'The Fleet'. I feel that 'The Fleet' was very memorable. My title is plain and effective. In a simple Cocoose font and it is colour is in black.
How did your magazine change as your work progressed?
My magazine has changed a lot throughout the process of designing my magazine. To begin with like I said in my last paragraph, I changed my title. I also changed my cover page considerably. I originally wanted a conventional magazine cover, but then changed it, to the more alternate one that I have today. I feel that my magazine looks quite professional but I feel I could make many changes to make it look overall a lot better.
How successful is your finished magazine?
I feel generally my magazine is good. There are many aspects of my magazine that I feel very content with. Such as my cover page. I really like the simplistic yet effective design. I also am very happy with the way my contents page turned out. It is my favorite part of my magazine. However I really am not fully satisfied with my double page spread. Personally I feel like I rushed it too much and didn't put as much effort into it as I did with the rest of my magazine.
Do you think your magazine has a place in the marketplace?
I feel like I could stumble across this magazine in a independent record shop or something like that. I feel like my magazine is not fully developed or professional enough to have a chance in the competitive market in the marketplace! However, I honestly feel that I could produce a magazine that would possibly stand a chance in the marketplace.
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